Breast-feel Baby Bottle: A Bionic Innovation in Infant Feeding

Shaoqun Wu's Award-Winning Design Eases Transition from Breast to Bottle

The inspiration for the Breast-feel Baby Bottle came from the common issue of babies rejecting feeding bottles after being used to breast milk. Wu aimed to alleviate mothers' anxiety and babies' discomfort by creating a product that closely resembles the feel of a mother's breast. The goal was to make babies adapt faster and make mothers feel more at ease.

What sets the Breast-feel Baby Bottle apart from other feeding bottles is its use of bionic technology. The bottle's shape and touch closely mimic a mother's breast, making it easier for the baby to adapt. The ergonomic design of the bottle optimizes the feeding experience, reducing the mother's anxiety and the baby's discomfort. The overall touch and feel of the bottle are designed to be comfortable for mothers to hold and use.

The Breast-feel Baby Bottle is made from silicone and PPSU materials, with dimensions of 102*102*144mm. The bottle is designed to be easy to use: simply open the lid, rotate the upper lid according to the non-slip groove design, pour in milk and shake well, then cover and rotate the lid. The bottle can be held in the palm of the hand, with the baby either being fed directly or holding the bottle themselves.

Wu's design was realized after extensive research into the ergonomics and psychological responses of babies and mothers during different feeding periods. The aim was to create a product that is not only safe and comfortable but also provides a brand new experience for mothers and babies. Compared to similar products, the Breast-feel Baby Bottle is closer to the touch of a mother's breast, making it more comfortable for the user and easier for the baby to adapt.

The Breast-feel Baby Bottle is a testament to Shaoqun Wu's innovative approach to design, earning him the Golden A' Baby, Kids and Children's Products Design Award in 2021. This award is granted to outstanding creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. Wu's design is indeed a marvelous, trendsetting creation that advances the field of maternal and infant products.